Paskoline (Loan Bitter)

Creative idea

Just in 72 hours after sentencing the former minister of transportation and communications of Lithuanian Republic Eligijus Masiulis in bribing case we created, designed, produced, and got into stores a special drink Paskoline (Loan Bitter in English). As alcohol advertising is banned in Lithuania packaging design had to do all the job – excite the nation, tell the story and sell the product which it did in the very first day.

Brand name: Paskoline
Advertiser / client: Pakruojis Manor Distillery
Product / service: Bitter
Campaign name: Paskoline (Loan Bitter)
Agency network: INDEPENDENT AGENCY
Agency: Not Perfect Vilnius
Agency chief executive officer: Paulius Senūta
Executive creative director: Rokas Eltermanas
Creative director: Marius Lukosius
Art director: Viktorija Rumiancevaite
Copywriter: Marius Lukosius
Designer: Jekaterina Lukanina