PET IS NOT A GIFT

Creative idea

While all Christmas campaigns announced time for desired gifts, we declared a pet is not a gift no matter the holiday. A significant part of 600 million stray animals worldwide are being left on the streets and influx shelters after Christmas holidays. In the animated campaign, we showed the story of one puppy where the classic Christmas happy ending suddenly turns into a dark&cold nightmare – real-life ending for most gifted pets. The one story that reflects the feelings of millions of abandoned animals.

Brand name: Club 4 Paws
Advertiser / client: Kormotech
Product / service: Pet food
Campaign name: PET IS NOT A GIFT
Agency network: INDEPENDENT AGENCY
Agency: ISD Group (Kyiv)
Additional company: Panic Studio
Production company: Panic Studio
Web address: https://petisnotagift.casestudy.world
Agency chief executive officer: Viktor Shkurba
Executive creative director: Viktor Shkurba
Creative director: Oksana Gonchar
Art director: Iryna Lipavska
Copywriter: Oleksandra Dyvnych
Designer: Alika Samoladas
Account director (agency): Svitlana Myronchuk
Client account director: Serhii Prońkin
Pr director: Oksana Solonska
Illustrator: Gosia Janiec
Director: Roberts Kulenko
Director of photography: Gints Gutmanis
Music: Arturs Liepins
Agency producer: Laura Zavodska
Post production: Vladimirs Karsecjans
Post production producer: Elina Alaine
Additional company: Head of Strategy: Michael Traverse Strategists: Lera Troshchylo, Oksana Chumak Copywriters: Yulia Ivakina, Ulyana Koinichenko Executive Producers: Helena Zakare-Semjonova, Rita Steimane Sketched storyboard: Arturs Bunts Graphic designer: Matiss Zvaigzne Cel animation: Francois Schonken Rough keys&tiedowns: Milena Tipaldo, Anastasia Titarenko Clean up&color: Maxim Kotlyar, David Stumpf, Ke Ren Brand Managers: Yurii Kovaliuk, Halyna Tsehelyk, Anastasiia Sembai, Zinovii Duda