the dawn
Creative idea
plovdivians love finding a smarter way to do things. we turned black friday into clever friday. recontextualize proverbs we have heard since childhood and illustrate them with the help of local artists.
Brand name: Mall Plovdiv
Advertiser / client: Mall Plovdiv
Product / service: shopping center
Campaign name: clever friday
Agency network: INDEPENDENT AGENCY
Agency: proof., Sofia
Creative director: Angel Iskrev
Art director: Emanuela Belovarski
Copywriter: Asya Maradzhiyska
Account director (agency): Lyubomir Kashilski
Media director: Maria Petrova
Illustrator: studio PUNKT
Additional company: art director: Viktoriya Staykova
graphic designer: Mina Dicheva
junior copywriter: Iva Nikolova
studio PUNKT:
illustrator 1: Stanislava Draganova
illustrator 2: Nadezhda Karidova
illustrator 3: Georgi Vasilev
account assistant: Radina Chehlarska
