8 March 8 Prejudices 8 Female Illustrators

Creative idea

It is hard to be women in Turkey in terms of: being ignored in business life, not being able to live freely, being exposed to family pressure etc. This is also evident in Turkish language. There are many idioms that devalue women in social and business life. These idioms perceptually affect the place of women in society negatively. At this point, we wanted to reveal power of women. On March 8, we turned 8 prejudices broken by women into works of art with 8 illustrators. We celebrated the day of all women who do not get stuck in obstacles.

Brand name: ING Turkey
Advertiser / client: ING Turkey
Product / service: 8 March International Women's Day
Campaign name: 8 March 8 Prejudices 8 Female Illustrators
Agency network:
Agency: Tribal Worldwide Istanbul
Executive creative director: Arda Erdik, Başar Bellisan
Creative director: Güldeniz Şeşen Bilginer
Art director: Ali Harun Sevinç, Ozan Ateş, Eren Keskiner
Copywriter: Emre Çil, Zeynep Bilgin, Eylül Tüfekçi
Account director (agency): Pelin Önal
Client account director: Cansu Çelebican
Illustrator: Dilara Akba, Kayansel, Kübra Aslan Ertap, Aybikem Güzeliş, Sibel Açıkalın Akgün, Beril Ateş, Büşra Üzgün, Selin Tahtakılıç
Agency producer: Uğur Karaman
Digital creative: Selçuk Çelebioğlu, Asude Tezel