B52
Creative idea
B-52 wanted to position itself as a daytime energy drink. Unlike its competitors, who focus on night parties, B-52 is more focused on boosting daily activities with energy. In this ad, we showcase how the brand rescues young people from boredom and opens the door to incredible adventures. We wanted to convey the sense of unexpected magic within a short time frame, so we employed a unique editing technique that brought the story to life. We wanted to show what it feels like to be transported by B-52. With B-52 in hand, young people have the power to refresh their surroundings and their whole vibe.
Brand name: B52 & S82
Advertiser / client: Royal Swinkels
Product / service: Energy Drink
Campaign name: B52
Agency network: INDEPENDENT AGENCY
Agency: Leavingstone, Tbilisi, Georgia
Additional company: Top Group (Leavingstone)
Production company: Metro Production
Web address: http://leavingstone.com
Agency chief executive officer: Levan Lepsveridze
Chief creative officer: Anze Jereb
Art director: Maria Plotnikova
Copywriter: Julia Kolesnyk
Designer: Head of Design: Matassi Sulakauri / Designers: Giorgi Jinoridze, Aniki Gelashvili, Eka Vekua/ Motion Designer: Luka Shvelidze
Account director (agency): Account Director: Ekaterine Ebanoidze, Zizi Nasrashvili / Senior Account Manager: Maiko Gumberidze / Account Manager: Nino Totladze, Keto Mosulishvili
Managing director: Administrative Team: Erekle Zurmukhtashvili, Natia Demetradze, Pikria Javashvili
Photographer: Photographer: Giorgi Kolbaia / Photographer Assistant: Elene Gomelauri
Illustrator: Set Dresser: Natia Gurabanidze/ Zaza Gogorishvili Assistant: Nikoloz Lomidze // Costume Designer: Tinatin Shengelia/ Costume Designer Assistant: Anastasia Kvirikadze
Film production: Head of Production: Maia Gurabanidze / Producer: Masho Tevdorashvili / Executive Producer: Sandro Gabilaia / Production Designer: Dato Chkhoidze / Production Coordinator: Nino Megrelishvili
Director: Dima Chkheidze
Director of photography: Sandro Darakhvelidze
Agency producer: Tamta Navrozashvili
Post production producer: Buro; Ekaterine Davitashvili
Additional company: Reels creator: Eserti Studio
1st AD: Sali Jugeli
Technical Director: Guram Mosikashvili
Unit Manager: Merab Rostomashvili
Location Manager: Natia Chomakhidze
Location Assistant: Zaza Chigladze
Casting: Misha Apkhazava
Transport Department: Dato Peradze, Dato Maglakhelidze
Set Manager: Koka Chkhaidze
Gaffer: Giorgi Gogatishvili
Focus Puller: David Chkhaidze
CG - Highway VFX
Sound Design: Heima Production
Color Correction: UPP
Award Manager: Tatia Darsadze
