Mrs. Renata
Creative idea
When Ruch Chorzów, a local soccer team, was temporarily moved to a new stadium for the new season, Betclic, as the club's main sponsor, decided to make that new stadium, which was completely unfamiliar to the team, feel like home. For that purpose, they asked Mrs. Renata, a club legend for more than 30 years, to inspect the new venue and make sure it was ready to welcome her beloved Blues.
Brand name: Betclic
Advertiser / client: Betclic
Product / service: Sponsoring Of Ruch Chorzów Football Team
Campaign name: Mrs. Renata
Agency network: INDEPENDENT AGENCY
Agency: 180heartbeats + Jung von Matt
Additional company: Komunikacja Plus Group
Chief creative officer: Adam Smereczynski
Creative director: Pablo Dominguez Agregan
Art director: Joanna Wojtach
Copywriter: Joanna Bauer
Account director (agency): Radoslaw Smorga
Client account director: Ricardo Domingues
Agency producer: Marcela Chelstowska
Additional company: Bartlomiej Ploskonka- Country Manager
Adrian Sztuk - Brand Manager
Anna Stolarz - Marketing Project Manager
Dominik Mataniak - SoMe Manager
Dominik Kania - Community Manager
Paweł Łuczak - Sponsorship&Activation Executive
Ricardo Domingues - Head International Project
Ricardo Malaquias - Marketing Project Manager
Marcin Kuchno - Consulting Director
Hubert Rączkowski - Head Brand Practise
Daniel Harasim - Senior PR Consultant
