Amnesty International: I want consent

Creative idea

Sadly, Czechs still don't fully recognize the importance of consent. To get everyone's attention, we decided to celebrate the beauty of consensual sex in a sex-positive campaign. By putting subtitles at the forefront of our video, we highlighted the fact 'YES' is easy to understand, 'NO' might be hidden between the lines. So, if it's not clear 'YES', it's 'NO'. Together with a mix of professional and non-professional actors, along with their real-life partners, we captured the genuine authenticity, intimacy, and beauty of love. To evoke the atmosphere, we shot the movie on 35mm film, adding a timeless quality to every frame.

Brand name: Amnesty International
Advertiser / client: Amnesty International
Product / service: Consent Campaign
Campaign name: Amnesty International: I want consent
Agency network: LEO BURNETT
Agency: Leo Burnett Prague
Additional company: Publicis Groupe Czech Republic
Web address: https://www.chcisouhlas.cz
Chief creative officer: Kosta Schneider
Creative director: Nikola Foktova
Art director: Jiri Riess
Copywriter: Tomas Svoboda
Account director (agency): Barbora Soukupova
Managing director: Nastia Ladina
Photographer: Kubo Krizo
Film production: Boogie Films s.r.o.
Director: Petr Dvorak
Agency producer: Adam Filus
Digital creative: Vojtech Jezek
Additional company: DOP: Radim Strelka Sound Design: Kabelovna Studios, Vladimir Chorvatovic Colorist: Sander van Wijk