AXE NOSE

Creative idea

Axe has always wowed us with their epic ads. But times have changed, and sexual undertones are no longer cool. The challenge was to keep the humor but make it click with younger folks. That's how we came up with the idea of a flying nose. We crafted a story about a bossy teacher who demands students to raise their hands. When one finally does, her nose launches like a rocket and flies across the classroom straight to his armpit, creating quite a sensation. That’s the new Axe effect. Who wants to give it a shot? Hands up!

Brand name: AXE
Advertiser / client: UNILEVER
Product / service: DEODORANTS
Campaign name: AXE NOSE
Agency network: INDEPENDENT AGENCY
Agency: 2012 agency Warsaw
Media agency: Mindshare
Digital agency: 2012 agency
Additional company: Watchout Studio
Production company: Watchout Studio
Agency chief executive officer: Maciej Marasek
Executive creative director: Przemysław Bogdanowicz
Creative director: Marcin Pucyk
Copywriter: Marcin Pucyk
Designer: Marta Śleszyńska
Account director (agency): Paulina Gurgul, Joanna Wiącek
Client account director: Piotr Janiak
Media director: Tadeusz Kuchta
Managing director: Lena Stryjewska
Strategic planner / strategist: Marcin Ejsmont
Film production: Watchout Studio
Director: Marcin Pucyk
Director of photography: Michał Englert
Music: GŁOŚNO Studio - Darek Podhajski
Screenwriter: Marcin Pucyk
Agency producer: Paulina Gurgul
Post production: VEIN postproduction
Post production producer: Marta Kocher
Additional company: Client: Piotr Janiak, Joanna Dewicka-Wysocka, Tomasz Suffner, Tadeusz Kuchta Casting director: Magda Daniel Editor: Kuba Tomaszewicz Color Correction: Piotr Nowicki FX Supervisor: Nikodem Janicki Sound design: Darek Podhajski Producer: Adrian Włodarski Production Manager: Katarzyna Ferenc Production Coordinator: Łukasz Bogucki, Zosia Hussakowska Sound operator: Błażej Kanclerz Set Designer: Marta Zając Costume designer: Ewa Gronowska Make-up Artist: Agnieszka Hodowany