MANIFEST 2024
Creative idea
The cultural situation in Slovakia is terrible. Artists face disparagement from government representatives who want to dictate what art is. Tatra Banka has supported Slovak artists for decades because their artistic perspective on the world enriches us all. Now, with the message, 'Art sees the world through different eyes', we designed the campaign as an audiovisual art piece and allowed the artists to express their vision of art through a manifesto, in which their artworks came to life with original music to further enhanced the artistic experience. In the end, clients can carry pieces of Slovak art in their wallets.
Brand name: Tatra banka
Advertiser / client: Tatra banka, a. s.
Product / service: Payment Cards
Campaign name: ART SEES THE WORLD THROUGH DIFFERENT EYES
Agency network: INDEPENDENT AGENCY
Agency: MADE BY VACULIK, Bratislava
Production company: SORRYWECAN
Web address: https://www.tatrabanka.sk/manifest/en/
Agency chief executive officer: Alexandra Martináková
Chief creative officer: Milan Bielik
Executive creative director: Milan Bielik
Creative director: Milan Bielik
Art director: Filip Šufliarsky, Martin Schurdák
Copywriter: Timea Juríčková, Milan Bielik
Account director (agency): Blanka Stručka Blahová
Strategic planner / strategist: Alexandra Martináková, Marek Krištof
Film production: SORRYWECAN
Director: Roland Wranik, Peter Kašpar
Director of photography: Marián Ontko
Music: Katarzia
Additional company: Video Motion Specialist: Patrik Pavlis
Online Account manager: Peter Illáš
Social Media Manager: Kristína Kačániová
UX Specialist: David Žiaran
Stage designer: Róbert Šebesta
Executive producer: Eduard Bartek
Producer: Dominik Szombath
Client CMO Tatra banka and Raiffeisen bank: Milada Halová
Client Head of Marketing Communication department
Tatra banka: Alena Popovičová
Client Brand manager: Alexandra Drozdíková
Client Online Manager: Romana Gáborová, Boris Kňaze
