SHOWCASE

Opportunities All Around Series

Entry code: 1403009GD24
Agency: ABSTRACT Budapest
Advertiser / client: FoxPost
Competition: B. MOTION CRAFT (Video / Moving images), Cinematography

Creative idea

Opportunities All Around is an inspiring series created on low budget with a minimal crew consisting only of a director, DOP, gaffer and a focus puller. The creative idea was to humanize the brand and to show how organically it becomes a part of everyday life. We created intimate, authentic videos, putting our protagonists and their life in the focus, showing how seamlessly the brand supports it. Everything and every word spoken is real. No set design, no props, no stylists, no VFX. Hand-held cameras, wide angle, high sensitivity lenses helped us to keep it as raw, realistic as possible.

Brand name: FoxPost
Advertiser / client: FoxPost
Product / service: Parcel Machine
Campaign name: Opportunities All Around Series
Agency network: INDEPENDENT AGENCY
Agency: ABSTRACT Budapest
Production company: ABSTRACT
Web address: https://foxpost.hu/
Creative director: Gábor Szamos, Zsolt Jakab
Art director: Tamás Telekes
Copywriter: Zsolt Jakab
Designer: Tamás Telekes
Account director (agency): Emőke Varga
Photographer: Ádám Temesi
Film production: ABSTRACT
Director: Ádám Temesi
Director of photography: Ádám Temesi
Screenwriter: Gábor Szamos, Jakab Zsolt
Agency producer: Gábor Szamos, Jakab Zsolt
Post production: Ádám Temesi

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