Anex IQ

Creative idea

To create a high-quality video presentation, we needed to convey the atmosphere of nostalgic futurism, in which nature is organically combined with technology. We used the following parallel as the basis for the creative idea for the video. The carriage is made of natural materials, just like everything in nature. In this way, we emphasise the product's technological effectiveness on the one hand, and the vibe of childhood and easy parenting on the other.

Brand name: Anex
Advertiser / client: Anex
Product / service: Anex
Campaign name: Anex IQ - one stroller for the whole childhood.
Agency network: INDEPENDENT AGENCY
Agency: Strumer production, Kyiv
Production company: Strumer production
Director of photography: Ivan Fomichenko
Screenwriter: Ilya Trifonov
Post production: Oleksandra Vasilieva
Additional company: Daria Prokhorova - Producer Anzhelika Vorobei - 1AD (Kyiv) Andriy Iorkin - Gaffer Valentyn Kondratiuk - Edit Volodyr Shtun - Retouch Alexey Zavolokin - colourist Ilya Petrichenko - sound on set Serhii Duzhykh - sound Dovbush design - art department Anna Dovbush - set designer Hanna Oksimets - Florist Tatiana Kondratieva - Butaphore Warsaw crew Nikita Podorozhnyi - Executive Producer Maxim Doroahenko - DOP Mariia Kharchenko - 1AD Yevhenii Malik - Gaffer