M1nute of Silence

Creative idea

A lot has been said and written about the controversy behind the hosting of the 2022 FIFA World Cup in Qatar. As the championship came closer to its climax, attention quickly turned from the host country's widespread abuse of human rights to teams’ performance, results of the matches and expectations for the play-offs. That’s why together with People in need, an NGO dedicated to human rights and humanitarian relief, we created M1NUTE OF SILENCE, a reminder of what screens all over the world don’t show to the billions of sets of eyes watching.

Brand name: Clovek v Tisni
Advertiser / client: Clovek v Tisni
Product / service: Human Rights abuse awareness program
Campaign name: M1nute of Silence
Agency network: INDEPENDENT AGENCY
Agency: VCCP Prague
Additional company: Girl&Bear Prague
Web address: https://m1nuteofsilence.org/en/index.html
Executive creative director: Dejan Stajnberger
Creative director: Lluis Rotger
Art director: Marek Farkas
Copywriter: Miguel Molina , Jakub Cabejsek
Designer: Tomas Paichl, Stepan Rysavy
Illustrator: Marija Crepulja