Long day

Creative idea

Once a year we have the looongest day. Silpo decided to do something special and offer its customers the following: 'Looong day – long discounts'. In order to realise our plans, we needed an orchestra, looong-winded words, unique rhythm and beat for each product. The main creative idea of the video was reproduction of a real concert with a choir on stage, conducted by Mark Kutsevalov, a Ukrainian comedian and blogger. This is very significant because Mark, in addition to making people laugh, also walks looong distances of 850 kilometres, so there is no way on a long day without him.

Brand name: Silpo
Advertiser / client: Silpo
Product / service: Silpo
Campaign name: Long day - long discounts
Agency network: INDEPENDENT AGENCY
Agency: Patsany agency, Kyiv
Production company: Strumer production
Creative director: Dmytro Yatsina
Art director: Yulia Nagorna
Copywriter: Yulia Ivakivna
Managing director: Natalya Serbniuk
Director: Mariia Kharchenko
Director of photography: Vlad Penkov
Music: Mama in the kitchen
Additional company: Valentyn Kondratiuk—Executive Producer Ulya Snitko — 1AD Valeriia Koval — Set Designer Vladyslava Kiselova — Producer’s assistant Inokentii Zapotochnyi — Gaffer Danil Sikachinsky — Playback Artem Ostrivnyi — UPM Vlad Foris — Dolly Serhii Zakrevskyi— 1AC Ilya Petrychenko — Sound Christina Zelyukina — Motion designer Serhii Duzhykh — Sound Ilona Lystopad — Style Alina Lapa — MUA Oleksandr Pylypenko — Casting Mykola Vasylchenko —Administrator Mykhailo Shevyryov — Editor