The Rhythm of Movement

Creative idea

Mundys is a global leader in sustainable integrated mobility services and infrastructures. On March 15th, it launched an ADV campaign for communicating its rebranding (new naming and logo) and new strategic guidelines, targeting general informed public, media and institutional stakeholders, mainly in Italy. Media mix included TV (2 weeks), radio (5 weeks), DOOH, print and digital news, owned digital channels. ADV assets were delivered also in English, French and Spanish to reach out people on the move abroad through Mundys' asset companies ADV network. Just like an orchestra conductor, Mundys coordinates its asset companies to give a new rhythm to your moving life.

Brand name: Mundys
Advertiser / client: Mundys
Product / service: Mobility & Infrastructures
Campaign name: The Rhythm of Movement
Agency network: Media.Monks
Agency: Media.Monks Milan
Digital agency: Media.Monks
Production company: Media.Monks
Executive creative director: Gabriele Goffredo
Art director: Arianna Nobili, Greta Pinto, Stefania Longoni
Copywriter: Nicolò Danesi & Alessio Piazzolla
Designer: Alberto De Leo, Paolo Savini, Marco Mognon
Account director (agency): Annalisa Fiorentini
Strategic planner / strategist: Alessandro Aino, Dewanshi Patil
Film production: [email protected]
Director: Nicola Martini
Director of photography: Luca Costantini
Music: Power House Creative
Agency producer: Francesco Menichini, Gianluca Luciano
Additional company: Stefano Porro Francesca Castagnetti Fabio Bordighi Valentina Adami Felice Arborea Gabriele Goffredo Arianna Nobili Greta Pinto Stefania Longoni Nicolò Danesi Alessio Piazzolla Fabio Migliorati Annalisa Fiorentini Daniele Scarpantonio Alessandro Aino