The veteran's path

Creative idea

A veteran's path only begins with returning home. After all, adaptation to civilian life requires effort and support. In order to communicate with the target audience through the video and actualize the problem, it was necessary to convey the atmosphere of tension, to recreate the experiences of a veteran on the way back home in civilian reality. To implement the conceived idea, we recreated the conventional route of a veteran from the railway station in the rear to home. From a location that conveys a sense of devastation and, at the same time, waiting to meet the family.

Brand name: Ukrainian Veterans Fund
Advertiser / client: Ukrainian Veterans Fund
Product / service: Ukrainian Veterans Fund
Campaign name: The veteran's path. We are close.
Agency network: INDEPENDENT AGENCY
Agency: Plusone social impact, Kyiv
Production company: Strumer production
Copywriter: Sasha Zyma
Managing director: Olena Polotnyana
Director: Nastya Kovalchuk
Director of photography: Oleh Bondarenko
Additional company: Valentyn Kondratiuk - Executive producer Mykola Borovyk - Producer Dmytro Vishtak - Playback Valeriy Butkov - Gaffer Dmytro Rozputnyi - 1AC Nazarii Dudko - 2AC Vladyslava Kiselova - PA Heorhiy Yegorov - Location manager Andrii Karpets - Focuspuller Mariia Kharchenko - 1st AD Nadiia Yupiter - Set designer Iryna Sazhyna - Style Alina Adamenko - MUA Oleksandr Pylypenko - Casting Dan Balashov - BTS photo Mykhailo Shevyryov - Editor Olha Korzhynska - Colourist