Spotify

Creative idea

As summer approaches, those catchy hits get stuck in our heads, playing on a loop. Spotify, the most popular and loved platform for summer hits, humorously recreates the symptoms of the 'earworm phenomenon' we've all experienced: Chicken-Neck Syndrome, Lip-Syncosis, and Lead Finger Disorder. It does so to the beat of a 2024 banger—the viral remix of Raffaella Carrà's famous song 'Pedro' by Jaxomy and Agatino Romero. The film concludes by declaring that music is a 'beautiful disease,' encouraging everyone to enjoy summer hits carefreely on Spotify. 

Brand name: Spotify
Advertiser / client: Spotify
Product / service: Music Streaming Service
Campaign name: Summer Hits Symptomos
Agency network: Dentsu International
Agency: Dentsu Creative Italy
Media agency: Publicis
Production company: Dentsu Studios
Agency chief executive officer: Emanuele Nenna (CEO Dentsu Creative Southern Europe, MENA, Turkey)
Chief creative officer: Riccardo Fregoso (Chair Creative EMEA Dentsu Creative, CCO Italy)
Executive creative director: Maurizio Tozzini , Giulio Frittaion
Creative director: Gianluca Nucaro, Stefano Tunno (Deputy Executive Creative Director)
Art director: Cristiana Benso, Luca Comasco
Copywriter: Alice Costa, Andrea Azzolini
Designer: Nicolò Frontini, Silvia Sciotta
Account director (agency): Dentsu Creative Italy
Client account director: Anna Chiara Pelletti
Managing director: Simona Della Porta (Dentsu Studios) - Luca Zamboni (InGood)
Senior planner: Giulia Bacco
Pr director: Alessandro Turchi
Film production: Dentsu Studios, InGood
Director: Riccardo Fregoso
Director of photography: Timon De Graaf
Music: “Pedro” by Jaxomy, Agatino Romero, Raffaella Carrà
Agency producer: Francesca Castello (Dentsu Studios) - Stefano Bonfanti (InGood)
Post production: Dentsu Creative
Post production producer: Alessandra Barbieri (Dentsu Studios)
Digital production: Alessandro Sartor (Dentsu Studios)
Digital creative: Zoe Esposito, Federica Sciuto, Flavia Calabria
Additional company: Chief Strategy Officer: Niccolò Rigo Client Supervisor: Alessia Stefanutti Client Manager: Claudia Spinelli Client Executive: Elena Longoni Head of Influencer Marketing: Fabiola Granier Influencer Marketing Manager: Irene Smania Influencer Marketing Specialist: Martina Galbiati Head of Social: Fabrizio Stoppa Creative Progress Director: Antonella Vicari Creative Excellence Manager : Giorgia Croce