Marvel Your Routine
Creative idea
Marvis, the Italian toothpaste brand known for its delightfully surprising tastes and beautiful design, wants to challenge the notion that oral hygiene is a tasteless, clinical chore through a new and fresh positioning: “Marvel your routine”. A farewell to a boring routine and a welcome to a toothpaste experience like no other. The campaign features talented illustrators from all over the world. By creating unique and captivating stories that showcase the different flavors, Japanese Sawako Kabuki, Italian Sebastiano Fossali and French Simon Landrein celebrate the unique and eye-catching stories of the brand’s exuberant and refreshing attitude.
Brand name: Marvis
Advertiser / client: Marvis
Product / service: Marvis
Campaign name: Marvel Your Routine
Agency network: PUBLICIS
Agency: LePub, Milan
Chief creative officer: Mihnea Gheorghiu
Executive creative director: Domenico Manno
Art director: Ann Jennifer Tiamzon; Emanuela Gein Lombardi
Copywriter: Natasha Anatra; Francesco Codemo
Account director (agency): Antonella De Rosa
Strategic planner / strategist: Monica Radulescu; Vanessa Satta; Ilko Petkov
Pr director: Isabella Cecconi
Agency producer: Francesca Zazzera; Cinzia Morandi; Erica Lora Lamia
Digital production: Vittorio Cafiero
Additional company: Global CEO LePub, CCO Publicis Worldwide - Bruno Bertelli; Global CCO - Cristiana Boccassini; ACD - Alessandro Agnellini - Daniela De Seta - Dario Citriniti; Head of Experience & Communications Planning -Guilherme Sampaio Souza; Data Translator-Tumay Mavi; Head of Client Service-Giada Salerno; Global Head of Content & Social-Valentina Salaro
Social media manager-Ambra Ginestra-Daniele Benvenuti; Digital designer - Federica Muscillo
