SHOWCASE

Tori.fi - Keep on Movin'

Entry code: 1408002GD24
Agency: Make it Simple
Advertiser / client: Schibsted
Competition: B. MOTION CRAFT (Video / Moving images), Special / Visual Effects

Creative idea

Tori.fi is an online secondhand marketplace where sales is active. In Finnish the most common phrase for meaning active sales is 'make things move' which was the clear insight for the campaign showing things really move. Underlining the idea by showing the exact thing in the film. All the effects in the film are done live on camera.

Brand name: Tori.fi
Advertiser / client: Schibsted
Product / service: Secondhand online marketplace
Campaign name: Keep on Movin'
Agency network: INDEPENDENT AGENCY
Agency: Make it Simple
Creative director: Jaakko Kastari
Art director: Jaakko Kastari
Copywriter: Jarkko Tuuri
Account director (agency): Vesa Tujunen, Pia Eiro
Film production: Juha-Matti Nieminen / Directors Guild Helsinki
Director: Mikko Lehtinen
Director of photography: Johan Wasicki
Music: Hurriganes

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