The Sound Of Audioteka

Creative idea

In the world of the brand for which sound is essential, where each time the brand takes us to a different universe, being consistent yet distinguishable is the greatest challenge. The solution is an ever-living audio identity based on a unique composition that changes each time you listen to the next audiobook. Apart from the characteristic e-c-f-g-e melody, we left time for each recorded brand name, read out by the voice of the leading actor of the production. It makes the audio identification change with each audiobook.

Brand name: AUDIOTEKA
Advertiser / client: AUDIOTEKA
Product / service: Sonic Identity of Audioteka
Campaign name: The Sound Of Audioteka
Agency network: INDEPENDENT AGENCY
Agency: MASSIVEMUSIC WARSAW
Additional company: MASSIVEMUSIC
Web address: https://www.youtube.com/watch?v=FuVajMJE-JI
Executive creative director: Michał Krajewski
Music: Andy Sherriff
Post production: Kamil Sajewicz, Bartosz Sroczyński
Additional company: Mateusz Szmigiero - Senior Music Creative/ MassiveMusic Wojciech Szymczyk , Chief Growth Officer / Audioteka Olga Wiśniewska , Content Production Specialist / Audioteka Monika Bazdyga , Head of Marketing / Audioteka Aleksandra Dąbrowska , Head of Production / Audioteka CREATIVE IDEA EXPLANATION (IN ENGLISH):