SHOWCASE

The sound of Matra

Awards: Grand Prix
Entry code: 1503003GD24
Agency: Mediator Group Reklámügynökség, Budapest
Advertiser / client: Dióssy Panka
Competition: C. DIGITAL CRAFT, Music / Sound Design

Creative idea

A sound experiment that transforms the Black Noise Festival’s location, Matra Mountain, into a series of sound waves never heard before. How? We’ve divided the exact 3D map of Matra Mountain into slices to convert the obtained topographical textures into waveforms. As a result, the musical map of the mountain (20-piece sound package) was created as a wavetable-based oscillator in collaboration with Swedish Kilohearts using their music design software, Phase Plant. It is available for free worldwide to compose songs. https://www.feketezaj.hu/thesoundofmatra/ https://kilohearts.com/blog/black_noise-the_sound_of_matra We’ve invited regular festival collaborators to create their songs: https://bit.ly/SoundOfMatra_Festival_Edition_Album

Brand name: Black Noise
Advertiser / client: Dióssy Panka
Product / service: TIXA Hungary Kft.
Campaign name: Black Noise- The sound of Matra
Agency network: INDEPENDENT AGENCY
Agency: Mediator Group Reklámügynökség, Budapest
Web address: https://www.feketezaj.hu/thesoundofmatra/
Agency chief executive officer: Laszlo Biro
Chief creative officer: Daniel Csirke
Copywriter: Peter Jakab, Daniel Csirke
Account director (agency): Virag Nagyivanyi
Client account director: Monika Sztancsek
Managing director: Tamas Negyesi
Pr director: György Toth
Additional company: craft&concept: Peter Jakab sound designer: Ferenc Batri motion designers: Ferenc Batri, Zeno Rolf Farkas digital director: Attila Kobza senior frontend developer: Peter Horvath field recordist: Peter Kolozsi senior account manager: Boglarka Giliga

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