DIMES Cool Lime Mix - More Than It Looks

Creative idea

Last year, DIMES redefined Turkey's beverage market with Cool Lime Mix, we aimed higher. Campaign used AI as a storytelling device to show a truth: while AI can create anything, it can’t feel. We launched with a soulless AI-generated film to provoke reactions, followed by 'the real' film—a cinematic piece contrasting AI's coldness with genuine human emotions. It was a new form of storytelling. Side-by-side AI’s cold precision with the warmth of human emotion, inviting audiences to reflect on what it truly means to feel. Through this storytelling contrast, we showcased the irreplaceable value of being human.

Brand name: DIMES
Advertiser / client: DIMES
Product / service: DIMES Cool Lime Mix
Campaign name: DIMES Cool Lime Mix - More Than It Looks
Agency network: INDEPENDENT AGENCY
Agency: Reklamania Creative / Istanbul
Production company: CO/OP Istanbul
Web address: https://youtu.be/xk22-1idcKk?si=tCNWvpGdtBZ98ftG
Agency chief executive officer: Yalkin Yel
Chief creative officer: Simge Hekimgil
Creative director: Recep Murat Karakas
Art director: Melisa Cosgun
Copywriter: Can Aktas
Designer: Sahin Ozer
Account director (agency): Selcan Elitas
Client account director: Duygu Suleymanoglu, Merve Keten, Ezgi Ozyildirim
Film production: CO/OP Istanbul
Director: Nima Bank
Director of photography: Firat Lita Sozbir
Music: 25m2 & Goksel Ipekci
Agency producer: Hakan Ficici
Additional company: Ozkan Aksular, Ebru Ayan, Seza Koreken Yalcinkaya, PRactice Communication Management, Mediamarcom