Domino The Little One

Creative idea

Beko, Europe’s largest white goods company, launched 'Domino: The Little One' to address eco- anxiety among young people. Understanding the psychological impact of the climate crisis on the younger generation, the campaign aimed to empower them by demonstrating that small actions can lead to significant environmental change. The interactive narrative game, centered around the character Domino, symbolized the domino effect—where one small action triggers a series of positive changes. This metaphor perfectly encapsulated the campaign’s objective of empowering individuals, particularly the younger generation, to believe in the power of their actions.

Brand name: Beko
Advertiser / client: BEKO
Product / service: Video Game
Campaign name: Domino The Little One
Agency network: INDEPENDENT AGENCY
Agency: LÖRN Creative Agency
Digital agency: LÖRN Creative
Additional company: Audio Rituals - Seslendirme Evi
Production company: LÖRN Creative Agency
Web address: https://www.beko.com.tr/domino-the-little-one?srsltid=AfmBOopSa-hKGR8Z3X-idAxMFpFV15Qq8ShHvGqSp4ePOds9FZlzeis5
Agency chief executive officer: Ediz Çapalı
Chief creative officer: Murathan Eker
Executive creative director: Murathan Eker
Creative director: Erdem Duygu
Art director: Aleyna Üner
Copywriter: Okan Özyörük
Designer: Murathan Eker
Account director (agency): Ediz Çapalı
Client account director: Eser Dural
Illustrator: İrem Felek, Murathan Eker
Music: Audio Rituals - Seslendirme Evi
Screenwriter: Okan Özyörük
Digital production: Mehmet Uzun