FISH SouPET

Creative idea

The Danube Delta is a UNESCO Heritage Site and a popular holiday destination for Romanians. The influx of tourists results in significant plastic litter, threatening a fragile ecosystem and the home of locals. Electrolux changed the serious narrative on sustainability into an anti-pollution message that was easier to swallow: a soup. The most popular dish of Danube Delta: the fish soup was cooked by Electrolux and local fishermen as Fish SouPET. A dish made from plastic bottles thrown away by tourists, in order to drive people towards a more responsible behavior and ignite a positive change.

Brand name: Electrolux Romania
Advertiser / client: Electrolux Romania
Product / service: DURABLES / WHITE GOODS
Campaign name: FISH SouPET
Agency network: GOLIN
Agency: GOLIN Romania
Web address: https://www.electrolux.ro/campaigns/fii-petscar/
Executive creative director: Ioana Munteanu
Creative director: Lucian Cernat
Art director: Andrei Popa
Account director (agency): Ruxandra Simion, Ioana Ciobanu
Managing director: Cristina Butunoi
Photographer: Manole Sava
Film production: GREENMIND
Director of photography: Manole Sava
Agency producer: Stefan Anger
Digital creative: Adrian Anghel, Cristina Stroiu, Cristina Dobre