DIMES Cool Lime Mix - More Than It Looks

Creative idea

Everything is possible with AI, except feeling. This insight became our main idea, leading to a first in Turkiye. We trained our own AI with hundreds of thousands of words in prompts and thousands of images. We integrated the process with 7 different AIs. We launched an AI-generated fake film, which drew criticism for its lack of reality. People began to roast us. At the peak, we released the real film. We said, “You're right; feeling is more than it looks.” Then released the 85 seconds film contrasted real-life moments with AI through cinematic shots.

Brand name: DIMES
Advertiser / client: DIMES
Product / service: DIMES Cool Lime Mix
Campaign name: DIMES Cool Lime Mix - More Than It Looks
Agency network: INDEPENDENT AGENCY
Agency: Reklamania Creative / Istanbul
Production company: CO/OP Istanbul
Web address: https://youtu.be/9ontL9zeO6s?si=xKnF6e9Pm2bSnFac
Agency chief executive officer: Yalkin Yel
Chief creative officer: Simge Hekimgil
Creative director: Recep Murat Karakas
Art director: Melisa Cosgun
Copywriter: Can Aktas
Designer: Sahin Ozer
Account director (agency): Selcan Elitas
Client account director: Duygu Suleymanoglu, Merve Keten, Ezgi Ozyildirim
Film production: CO/OP Istanbul
Director: Nima Bank
Director of photography: Firat Lita Sozbir
Music: 25m2 & Goksel Ipekci
Agency producer: Hakan Ficici
Additional company: Ozkan Aksular, Ebru Ayan, Seza Koreken Yalcinkaya, PRactice Communication Management, Mediamarcom