On the Wings of Art

Creative idea

Only 2,7% of Bulgarians are employed in the Cultural sector which puts the country at the bottom of the EU rankings. Artists consider themselves an endangered species. To ensure more young artists have the stability to further their development, The Cultural Perspectives Foundation provides an annual scholarship – Culturama. So, to illustrate the search for an endangered species, we enlisted another: the black vulture, one of Bulgaria’s rarest birds, and turned its wings into a paintbrush and the sky into its canvas. We created On the Wings of Art – the first key visual crafted by a bird’s flight.

Brand name: The Cultural Perspectives Foundation
Advertiser / client: The Cultural Perspectives Foundation
Product / service: The Culturama Scholarship
Campaign name: On the Wings of Art
Agency network: OGILVY
Agency: &play Sofia
Creative director: Ivan Totev, Dimitar S. Stefanov
Art director: Maria Mihailova
Copywriter: Ani Puncheva
Designer: Deyan Dafinov
Film production: Lyuba Gaidarska
Director: Ivan Ilchev
Additional company: Drone Cinematographer: Ivan Daskalov BSPB Coordinator: Polina Hristova Client: Ina Kancheva