Turkish Airlines Fly By Sign

Creative idea

Turkish Airlines aimed to capture the attention and imagination of young travelers by positioning itself not just as a mode of transportation but as a gateway to discovery and global experiences. Leveraging the rising popularity of astrology, we launched the 'Fly by Sign' project—a personalized, AI-driven ChatBot on Instagram, a platform widely used by our target audience. By sending a simple airplane emoji and providing birth details, users received travel recommendations aligned with their astrological signs. These personalized destination suggestions were complemented by promo codes, enabling users to purchase discounted tickets.

Brand name: Turkish Airlines
Advertiser / client: Turkish Airlines
Product / service: Airway
Campaign name: Fly By Sign
Agency network: DDB WORLDWIDE
Agency: Tribal Wroldwide Istanbul
Media agency: OMD Turkey
Additional company: ZZG Tech
Web address: https://www.instagram.com/reel/C8rsGWBI65q/?utm_source=ig_web_copy_link
Agency chief executive officer: Jeffi Medina
Chief creative officer: Arda Erdik
Executive creative director: Başar Bellisan
Creative director: İsmail Anıl Güzeliş
Copywriter: Emre Çil
Account director (agency): Ömer Kılavuz
Client account director: İnanç Emre Albayrak