ESCULAB. TAKE A LOOK INSIDE YOURSELF

Creative idea

We often overlook small details until we see their impact on something larger—like our lives. That’s why Esculab, a medical laboratory, has become a bridge between the micro and macro worlds within the human body. This approach laid the foundation for a new visual system that emphasizes the connection between our inner and outer worlds and highlights the importance of medical analysis. Firstly, using AI, we create 'micro' versions of visuals, placing them inside a lens-shaped Esculab logo. Secondly, through procedurally generated geometric patterns, we connect the macro and micro worlds, illustrating how they influence each other.

Brand name: Esculab. Medical laboratory
Advertiser / client: Esculab. Medical laboratory
Product / service: Medical Lab
Campaign name: TAKE A LOOK INSIDE YOURSELF
Agency network: INDEPENDENT AGENCY
Agency: Bickerstaff.756, Kyiv
Web address: https://esculab.com/
Creative director: Illia Anufriienko
Art director: Oleksandra Spasova
Additional company: Head of strategy: Sergii Lizunov Strategist: Mariia Kochurenko Senior copywriter: Seva Medvedev Middle copywriter: Vlad Minchev Senior project manager: Hanna Oryshchenko Graphic/Motion Designer: Elizabeth Bilohub Head of PR: Anastasiia Polska PR manager: Viktoriia Ivanishina