Fishing For Data

Creative idea

The ecological disaster on the Oder River highlighted the need for effective water quality monitoring in Poland. In response, BNP Paribas launched the #FishingForData/#WPŁYWOWI initiative. At the heart of the campaign is the AGUARD® float, a device that measures water conductivity and syncs with a mobile app for real-time data collection, making it an innovative tool for anglers. A key element was a fake OOH gigantic float placed in the Vistula River, using AR to create buzz, spark discussions, and increase demand for AGUARD floats. One touchpoint achieved a reach of 851,368, 1,450,869 views, 54,099 Thru Play video views, and a CPM of 3.45.

Brand name: Bank BNP Paribas
Advertiser / client: Bank BNP Paribas
Product / service: #FishingForData (#WPŁYWOWI) activation
Campaign name: Fishing For Data
Agency network: HAVAS, PUBLICIS
Agency: HAVAS Poland, Publicis Worldwide Poland
Digital agency: Publicis Worldwide Poland
Web address: https://lp.bnpparibas.pl/wplywowi/
Agency chief executive officer: Monika Mielczarczyk - Havas Creative Network Poland, Dagmara Gadomska - Publicis Worldwide Poland
Chief creative officer: Rafał Ryś - Havas Creative Network Poland, Dagmara Witek-Kuśmider - Publicis Worldwide Poland, Andrey Tyukavkin - Chief Invention & Creative Officer, Publicis Groupe CEE, Jorg Riommi - Chief Creative Officer, Publicis Groupe CEE
Executive creative director: Tomsz Ziemiański - Publicis Worldwide Poland
Art director: Dominika Hałas, Rafał Ryś - Havas Creative Network Poland, Tomasz Ziemianski - Publicis Worldwide Poland Publicis Worldwide Poland
Copywriter: Natalia Milewska - Havas Creative Network Poland, Bartosz Jeglejewski, Dagmara Witek-Kuśmider - Publicis Worldwide Poland
Designer: Dominika Hałas - Havas Creative Network Poland, Piotr Zalewski - Publicis Worldwide Poland
Account director (agency): Monika Brzezińska - Havas Creative Network Poland, Agnieszka Mazurek, Anna Kubeł - Publicis Worldwide Poland
Client account director: Dariusz Maciołek, CMO, Agnieszka Konarzewska, Marketing Communication Manager, Anna Maraszek, Comunication Manager - Bank BNP PARIBAS
Media director: Marek Zaborowski - Bank BNP PARIBAS
Strategic planner / strategist: Adam Samsel - Havas Creative Network Poland, Justyna Pyzik - Publicis Worldwide Poland
Agency producer: Magdalena Dzierzęcka - Havas Creative Network Poland, Cezary Szostek - Publicis Worldwide Poland
Post production: Michał Łukaszyk, Urszula Wojtaszek - Publicis Worldwide Poland
Digital production: Aleksandra Kobus, Lidia Szewczyk - Publicis Worldwide Poland
Digital creative: Mateusz Iwanowski, Michał Wilkowski, Daniela Studzińska, Zuzanna Wiącek, Karolina Niedzielska-Gruc
Additional company: Błażej Kobus, Iwona Wojtaszewska, Michalina Słupska-Benesz - Bank BNP PARIBAS. Polish Angling Association, Beata Olejarz - President, Piotr Goliat, Grzegorz Wrzesień - Representative. Szymon P. Peplinski, MFA z d. post-disciplinary artist. Mateusz Grygoruk, Ph.D. professor, Department of Hydrology, Meteorology and Water Management, SGGW Warsaw. Marcin Grzanka, Company proxy e-Gminy. Filip Hoffa, Owner Expert Float, Michał Hoffa, Production Expert Float.