Saving The Voice Of The Ghetto

Creative idea

When the last witnesses who can say 'I was there' die, history begins to fall silent. To combat this silence, we used AI voice cloning technology to immortalize the testimony of Holocaust survivor Stella Fidelseid regarding the Warsaw Ghetto Uprising. We created a voice sample with the essence of the emotion from an archive recording of Stella in Portuguese from 1997. By recreating her voice with authentic emotions—fear, pride, love, and hope—we brought her untold story to life. This innovative audio experience allowed audiences to hear Stella’s memories directly, ensuring the history of the Uprising resonates deeply and remains vivid for future generations.

Brand name: POLIN Museum of the History of Polish Jews
Advertiser / client: Museum of the History of Polish Jews
Product / service: POLIN Museum of the History of Polish Jews
Campaign name: Saving The Voice Of The Ghetto
Agency network: SAATCHI & SAATCHI
Agency: Saatchi & Saatchi Warsaw
Additional company: Prodigious, MSL Group, Leo Burnett
Web address: http://dwiestronymuru.pl
Agency chief executive officer: Ewa Wolska - Rzewuska
Chief creative officer: Michal Sek
Creative director: Michal Sek
Art director: Łukasz Żuławski
Copywriter: Robert Kubicki
Designer: Kamil Bugno
Managing director: Sebastian Stępak
Agency producer: Marta Gierej
Post production: Albert Steczkowski
Post production producer: Zuzanna Brzezińska
Additional company: Saachi&Saatchi: Piotr Młynek, Antoni Sokół, Lidia Wielgomas, Tomasz Rdest, Łukasz Kundzicz, Ewelina Gąska, Małgorzata Wajdziak, Iwona Kowalczyk, Barbara Stolarz, Agnieszka Kwaśniewska, Marek Rosłan, Justyna Wach-Ślusarska, Kamil Osękowski Prodigous: Grzegorz Sorbian, Robert Sapiński, Małgorzata Radecka, Małgorzata Stempowska MSL: Łukasz Kowalski, Marek Pogorzelski Leo Burentt: Marcin Wodyński, Filip Dawid POLIN Museum: Marlena Bogusz, Marta Dziewulska, Michał Kulisiewicz