Blindjourney

Creative idea

Blind individuals still face challenges with misunderstanding and social integration. A common misconception is that their imaginations are limited due to a lack of sight. To challenge this we teamed up with blind artists of Kézzelfogható Foundation for an experimental art project: with Midjourney they visualized Budapest locations using their perceptions as prompts. We displayed the artworks on citylights, each one at the exact location that it depicted. This way they offered a striking visual comparison with the surrounding and enhanced the experience of diverse perspectives. The series turned city into a thought-provoking open-air gallery, a Blindjourney that you could travel through from stop to stop.

Brand name: Kézzelfogható Alapítvány
Advertiser / client: Kézzelfogható Alapítvány
Product / service: Non-profit
Campaign name: Blindjourney - Another point of view
Agency network: INDEPENDENT AGENCY
Agency: Café Communications Budapest
Media agency: Café Reklám Zrt.
Digital agency: Be Social Kft.
Web address: https://blindjourney.hu/
Agency chief executive officer: Zoltán Simon
Chief creative officer: Andrea Horváth
Art director: Kristóf Murányi
Copywriter: Kinga Havas
Designer: Áron Lőrincz
Account director (agency): László Csősz
Media director: Márta Hornai
Pr director: Krisztina Rácz
Photographer: Bence Mladin
Director: Oresztész Nemes
Agency producer: Nóra Beszta
Additional company: Agency Account manager: Barbara Schmidt Blind Artists: Melitta Lakatos Barbara Kónya Mária Baráth Gábor Pribitek Máté Szakács Viktor Erdődy Márton Csányi