I Follow the sun

Creative idea

I Follow the Sun is a collective exhibition that deals with the role of the sunflower in art. Works by artists such as Ai Weiwei and Anselm Kiefer, Carl Larsson, Emil Nolde, Lena Cronqvist and many more. The OOH space on Gustav Adolfs torg stands out, literally. A sunflower made of metal leans straight out, 45 degrees from the top edge of the billboard. The metal flower creates a sharp shadow that moves across the yellow background during the day. On the poster next to it, passers-by are invited to visit Artipelag and I Follow the Sun

Brand name: Artipelag
Advertiser / client: Artipelag
Product / service: Artipelag
Campaign name: I Follow the sun
Agency network: INDEPENDENT AGENCY
Agency: Sweet, Stockholm
Media agency: Sweet
Web address: http://www.artipelag.se
Agency chief executive officer: Daniel Rösth
Executive creative director: Daniel Rösth
Art director: Linnea Liljedahl
Copywriter: Fanny Olsson
Account director (agency): Anton Ageman
Film production: Sweet