Kidnapped by Russia

Creative idea

As part of our larger campaign Kidnapped by Russia, we created a prison playground and placed it opposite the Russian Embassy. Mechanized swings and seesaws stood empty, symbolizing the kidnapped children. The accompanying eerie sound design - children screaming - evoked a visceral response from passersby and made the path to the Russian Embassy much more uncomfortable.

Brand name: Russia's War on Children
Advertiser / client: Embassy of Ukraine 
of the Republic of Latvia
Product / service: Government
Campaign name: Russia's War on Children
Agency network: MCCANN WORLDGROUP
Agency: McCann Riga
Media agency: Mindshare
Additional company: Komunikācijas aģentūra; Truesix
Web address: https://russiaswaronchildren.org & https://kids-camp.org/
Agency chief executive officer: Valters Jonāts
Creative director: Sintija Popena
Art director: Roberts Galviņš
Copywriter: Romāns Galaiko
Designer: Edgars Drusts, Ilze Vucēna
Account director (agency): Liene Meistere
Client account director: Roberts Melbārdis
Media director: Ansis Štāls
Managing director: Madara Gore-Bērziņa
Strategic planner / strategist: Oskars Toms Lībers
Film production: Policy Productions
Music: Bliss Audio