Water Index

Creative idea

In our third year of water preservation campaign, we wanted to put water saving on every single person’s agenda. Water is the most undervalued resource. Currencies, stocks and oil is nothing compared to the value of a water. And until now, there was no attempt to show water’s true value. With the help of the well-respected Turkish Industrial and Development Bank (TSKB) we created an index which shows the value of water: Finish Water Index. Reserves, forecasts, industrial, agricultural and domestic consumption all go into a weekly computed formula.

Brand name: Reckitt-Finish
Advertiser / client: Reckitt-Finish
Product / service: Finish-Dishwasher Detergent
Campaign name: Water Index
Agency network: HAVAS
Agency: Havas Turkey, İstanbul
Additional company: Shortcut, Circus, Contentine, Cora Communications, 3dots, TSKB
Production company: Shortcut
Web address: https://www.yarininsuyu.com/finish-su-endeksi/
Executive creative director: Volkan Dalkılıç
Art director: Hasan Yıldırım, Ekrem Ertürk Düzel, Melike Erdemir, Emrah Yıldırım
Client account director: Berk Yılmaz
Media director: Didem Demiralp, Nevin Nebioğlu
Film production: Shortcut
Director: Senem Bay
Agency producer: Sıla Salgın, Gözde Bilir, İrem Akalın
Digital creative: Zihni Başsaray
Additional company: CCO: Ergin Binyıldız Creative Group Head: Ömer Ceran, Serhan Koçak Account Supervisor: Hare Lilya Ganiç, İrem Kara Account Executive: Asya Biçer, İrem Aycı, Buse Nur Böbür Media Manager: Tekin Timoçin Media Supervisor: Tuğyan Şendil, Ülkü Şimşek Doğan Media Planning and Buying Team: Onur Güner, Adnan Bulut Digital Media Director: Zeynep Satış Digital Media Manager: Ege Esen Senior Performance Marketing Executive: Beyza Alçiçek Digital Media Performance Specialist: Aybüke Başünal