Turkish Airlines Fly By Sign

Creative idea

Turkish Airlines aimed to capture the attention and imagination of young travelers by positioning itself not just as a mode of transportation but as a gateway to discovery and global experiences. Leveraging the rising popularity of astrology, we launched the 'Fly by Sign' project—a personalized, AI-driven ChatBot on Instagram, a platform widely used by our target audience. By sending a simple airplane emoji and providing birth details, users received travel recommendations aligned with their astrological signs. These personalized destination suggestions were complemented by promo codes, enabling users to purchase discounted tickets.

Brand name: Turkish Airlines
Advertiser / client: Turkish Airlines
Product / service: Airway
Campaign name: Fly By Sign
Agency network: DDB WORLDWIDE
Agency: Tribal Wroldwide Istanbul
Additional company: ZZG
Web address: https://www.instagram.com/reel/C8rsGWBI65q/?utm_source=ig_web_copy_link