The Podium of Appreciation

Creative idea

Our client MBH Bank was a strategic partner of MOB (Hungarian Olympic Committee) and, as such, ran an integrated brand campaign during the Olympics. As part of the campaign, we organized a unique event: the Podium of Appreciation. An opportunity for background professionals to step up on a podium and enjoy a well-deserved celebration. Because behind every champion there is always a whole team.

Brand name: MBH Bank
Advertiser / client: MBH Bank
Product / service: Image communication
Campaign name: MBH Bank x Olympics 2024
Agency network: INDEPENDENT AGENCY
Agency: Whitedog, Budapest
Media agency: White Dog Media Kft.
Production company: White Dog Media Kft.
Agency chief executive officer: Szentes Richard
Chief creative officer: Tordai Péter
Executive creative director: Tordai Péter
Creative director: Asztalos Zsolt
Art director: Marton Péter
Copywriter: Tóth Adorján
Designer: Marton Péter
Account director (agency): Major Máté
Client account director: Varga Éva
Media director: Juhász-Váczi Heni
Managing director: Szentes Richard
Strategic planner / strategist: Száday Balázs
Pr director: Juhász Péter
Film production: White Dog Media Kft.
Director: Éry Márk
Director of photography: Majoros Zsolt
Post production: White Dog Media Kft.
Post production producer: Cseh Lucia
Additional company: Camera -Bene Gergő, Simonffy Péter Senior account manager -Tamási Krisztina