Excellent innovative care by BRIT
Creative idea
The war in Ukraine affected people and their pets. Air alerts, constant shelling, forced departure from home, anxiety, uncertainty... We had to do everything possible to support pets and their owners. When BRIT sought out our agency, we created a local communications strategy with the core of exceptional MarTech solutions, reinforced by the best PR tools. We launched useful innovations: an AI chatbot assistant and an online check-up test, providing fast, reliable, and accessible support to pet parents. Our main goals were to scale the brand presence, increase the number of loyal consumers, increase the number of positive brand mentions.
Brand name: BRIT
Advertiser / client: VAFO
Product / service: Two innovative martech tools: a friendly chatbot consultant (Telegram+ChatGPT AI) and an unique online chack-up test
Campaign name: Excellent innovative care by BRIT
Agency network: INDEPENDENT AGENCY
Agency: WARTO Communications Agency, Kyiv
Agency chief executive officer: Nataliia Kholod
Designer: Yuliia Stepanenko
Account director (agency): Kseniia Novikova
Client account director: Milan Rytíř
Pr director: Mariia Bohatikova
Additional company: WARTO Communications Agency Team:
Anastasiia Tsven - Influencer Manager
Maryna Shvydka - Analyst
Yuliia Vovk - Project Manager
Stanislav Skliar - Technical Solutions Provider
VAFO Team (Client):
Milan Rytíř - Senior Manager Shopper & Brand Activation
Kristýna Křížová - Export Marketing Specialist
Suziria Team (Distributor & Partner):
Mariia Babko - Head of Marketing
Vitalii Osipchuk - Senior Brand Manager
Alina Kipot - Brand Manager
