Nobody Delivers Faster

Creative idea

Background:
Super Mario Maker 2 is one of the most popular and best-selling games.. Players can create and upload their own stages online, and provide opportunity for other players to test their skills. Idea:
The main character of the game, Mario has Italian origins, just like Fabene, an Italian pasta restaurant that is well-known for its fast and reliable delivery in Brasil. In the name of Fabene we built a special stage, where Mario had to carry a box of pasta from the beginning to the end. We set a stage record – and challenged other players of the gaming community to beat that record, delivering the pasta faster than we are.

Brand name: Fabene Restaurants
Advertiser / client: Fabene Restaurants
Product / service: Fabene Restaurants
Campaign name: Nobody Delivers Faster
Agency network: INDEPENDENT AGENCY
Agency: White Rabbit Budapest
Production company: Square Pixel
Agency chief executive officer: Levente Balint
Chief creative officer: Istvan Bracsok,
Levente Kovacs

Executive creative director: Luis Paulo Gatti
Creative director: Luis Paulo Gatti, Jim Seath,
Daniel Koller, Friedrich-Paul Spielhagen,Balazs Simon, Alexey Artyukhov
Art director: Luis Paulo Gatti,
Kaue Barbosa, Zsofia Fribek

Copywriter: Deco Artilheiro,
Matteo Maggiore, Adam Lenart, Hendrik Haupt

Designer: Luis Paulo Gatti

Account director (agency): Reka Batho
Client account director: Julyene Franco
Director: Raphael Dias
Music: Hugo Freitas
Additional company: Strategist & Executive Producer: Alina Suleimanova, Account Manager:
 Edina Barna, Executive Producers: Aramis Barros, Raphael Dias Production Coordinator: Marcelo Vidal Editing: Hugo Freitas Motion Graphics: Bernardo Ribeiro Client / Chief Executive Officer: Diego Romaguera Client / Commercial Manager: Danilo de Oliveira Client / Operations Manager: Luana Ribeiro Client / Project Manager: Celso Pacheco