Thousands of champions

Creative idea

Telekom, committed to enhancing lives through digitalization, utilized advanced AI and the leading National Sport site to promote healthier living in a nation struggling with smoking, obesity, and alcoholism. Sponsoring the Vivicitta running race, Telekom provided participants with personalized race reports generated by 10 AIs using 16 prompts. These reports showcased each runner's achievements with photos, using data from registrations and timings (63 points per athlete). Participants received their reports immediately post-race and upon approval they were published on the National Sport site, typically reserved for professionals. The initiative aimed to motivate everyone toward healthier habits through personalized encouragement.

Brand name: Magyar Telekom
Advertiser / client: Magyar Telekom
Product / service: Telecommunication
Campaign name: Telekom Vivicitta 2024
Agency network: INDEPENDENT AGENCY
Agency: Mito, Budapest
Media agency: Wavemaker Hungary
Agency chief executive officer: Dániel Kövesházi
Chief creative officer: Gergely Marosi
Creative director: Dániel Ördög-Kovács
Art director: Péter Lukács, Adél Czebe
Copywriter: Bence Bán
Designer: Júlia Mészáros, Viktória Mezey, Dóra Gyöngyösi
Account director (agency): Tina Ruppl, Eszter Debrenszki, Edina Egyházy
Strategic planner / strategist: Andrea Kovács
Additional company: 'Digital Production - Andrea Tolnai, Márton Szabó-Biczók, Áron Igmándy, Csaba Horner Production Manager - Gergely Kisfali'