OPPO

Creative idea

In a smartphone market dominated by the iPhone's 'Shot on iPhone' campaign, OPPO introduces a clever twist with its OPPO A60: ‘Nailed it with OPPO’ or in Turkish, ‘OPPO ile çakıldı’. This campaign cleverly mimics the sound and structure of 'iPhone ile çekildi' (Shot with iPhone), turning the focus from photography to durability. By using the A60’s screen to hammer nails into a wall, we starkly contrast the typical emphasis on camera specs with a bold declaration of resilience. This wordplay not only engages consumers linguistically but also challenges them to reconsider what's essential in a smartphone—its ability to endure.

Brand name: OPPO
Advertiser / client: OPPO Turkey
Product / service: Technology Products Company
Campaign name: OPPO ile Çakıldı.
Agency network: INDEPENDENT AGENCY
Agency: Happy People Project, İstanbul
Additional company: Goodboy, Panik
Production company: Goodboy
Agency chief executive officer: Orçun Onural, Yaşar Akbaş
Chief creative officer: Ergin Binyıldız
Executive creative director: Atilla Karabay, Deniz Çavdar
Creative director: Mesut Yüksel, Şadi Akbudak
Art director: Furkan Taşlı
Copywriter: Ümit Açıkdilli, Ezgi Kasar
Client account director: Gül Şeref
Managing director: Pelin Börk
Film production: Goodboy
Director: Ali Çiçek
Music: Ege Selçuk
Agency producer: Sevinç Öktem, Ali Çiçek, Tuna Aktaş
Post production: Panik
Post production producer: Emre Gürsoy, Selen Tomrukcu
Digital creative: Yasemin Küçük, Seher Kış