Nussbeisser

Creative idea

Nussbeisser, the famous 'chocolate with a window,' has always been considered a unique product in Poland. That was until discounters introduced cheaper versions as alternatives. To protect the brand, we needed to ensure Nussbeisser wouldn't be mistaken for any copycat. The idea focused on Nussbeisser's unique features, particularly its high nut content—the most in the category. So, instead of 'chocolate with nuts,' we said 'nuts with chocolate.' We also presented its window as an entrance to an amazing world of crunchy experiences, encouraging people to 'crunch life'. Because life's too short for mediocrity.

Brand name: Nussbeisser
Advertiser / client: Mondelez Polska
Product / service: Chocolate
Campaign name: Crunch Life
Agency network: OGILVY
Agency: Ogilvy Warsaw
Media agency: Spark Foundry
Digital agency: Ogilvy
Production company: Hogarth Worldwide
Agency chief executive officer: Agnieszka Wasilewska
Chief creative officer: Maciej Twardowski
Creative director: Sylwia Rękawek Michoń / Patryk Michoń
Art director: Tomasz Włodarczyk
Copywriter: Maria Kurzyca
Account director (agency): Urszula Śpiewak
Client account director: Maciej Kruszewski
Media director: Michał Plewa
Strategic planner / strategist: Elżbieta Twardowska