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Creative idea

We reinvented the Munchmallow box into a Robomunch robot-making kit, turning every part of the packaging into a source of creativity. With 15 unique toy designs and blueprints inside, plus tutorials accessed via QR code, we encourage families to craft together. By making the robots complex, children often seek help from parents or siblings, fostering offline bonding time. This project appeals to both kids and crafty adults, transforming the box from mere packaging into an imaginative journey and ensuring that no part of the Munchmallow experience goes to waste.

Brand name: Munchmallow
Advertiser / client: Jaffa Crvenka (Munchmallow)
Product / service: Munchmallow
Campaign name: Munchmallow - Sav od igre
Agency network: INDEPENDENT AGENCY
Agency: ŽIŠKA, Belgrade
Media agency: Media House
Digital agency: ŽIŠKA
Additional company: Level4, Smurfit Kappa, MediaHouse, DreamDust
Production company: Dream dust
Web address: https://www.jaffa.rs/en/munchmallow/
Agency chief executive officer: Sonja Stojanović
Chief creative officer: NA
Executive creative director: NA
Creative director: Milja Šijakinjić
Art director: Velimir Skalušević
Copywriter: Neda Petronijević
Designer: Level4 studio
Account director (agency): Sonja Stojanović
Client account director: Ivan Žagar
Media director: NA
Managing director: NA
Strategic planner / strategist: Sonja Stojanović
Senior planner: NA
Pr director: NA
Photographer: ŽIŠKA
Illustrator: Level4 studio
Film production: Dream dust
Director: Raša Antić
Director of photography: Dušan Ivanović
Music: Dream dust
Screenwriter: Sonja Stojanović
Agency producer: Jelica Skalušević
Post production: Dream dust
Post production producer: Dream dust
Digital production: ŽIŠKA
Digital strategist: Sonja Stojanović
Digital creative: ŽIŠKA
Event production: NA
Additional company: Level4, Smurfit Kappa, MediaHouse, DreamDust