T.R.A.I. by Storia.ro

Creative idea

Storia.ro launched the 1st real-estate index designed to help people instantly evaluate their possible future neighborhoods. We named it T.R.A.I. (LIVING in English) inspired by the DATA used to calculate the aggregated index from 4 key attributes (trafc, surroundings, air quality, real-estate). Being a digital platform and launching a digital tool translated into a 100% digital campaign, destined to generate hype and adoption of the index, getting specialists and the general population to test its utility. The entire campaign was a big invitation and was signed with “Welcome to the new standard of living – T.R.A.I. by Storia.ro”.

Brand name: Storia.ro
Advertiser / client: OLX Group Romania
Product / service: Real Estate Index
Campaign name: Welcome to the new standard of living - T.R.A.I. by Storia.ro
Agency network: PUBLICIS
Agency: Publicis Romania, Digitas Romania
Media agency: Starcom
Digital agency: Digitas Romania
Web address: https://trai.storia.ro
Agency chief executive officer: Alexandru Badila
Executive creative director: Titus Dumitrescu
Creative director: Miruna Dumitrescu
Art director: Ciprian Frunzeanu, Natalia Mocanu
Copywriter: Miruna Dumitrescu, Andreea Crivat, Vanesa Panait
Account director (agency): Corina Tudor, Ilinca Sandor, Roxana Bularca, Alexandra Hatmanu
Media director: Anca Saltan
Strategic planner / strategist: Raluca Kovacs
Senior planner: Stefan Georgescu
Additional company: Alexandra Trofin, CoManaging Director Digitas Calin Buzea, CoManaging Director Digitas Diana Agafitei, Data Analyst Digitas Cristian Stan, Data Visualization & Business Intellicence Manager Digitas Alexandra Nedelcu, Sr. Communication Manager MSL The Practice Roxana Stratulat, Client Lead MSL The Practice Alexandra Suditu, Digital Media Manager Starcom Mihai Cojocaru, Digital Media Lead Starcom Monica Dudau, Marketing Manager Storia.ro