Western Balkans Car Revolution: Carvago's Launch Campaign
Creative idea
This concept is all about true car enthusiasts, or “merakli,” who struggle to find the perfect car because they’re always searching for something special—high-class, sporty, and a perfect fit for all their needs. It’s almost like they’re searching for the love of their life. When the merakli discovers Carvago, they’re suddenly surrounded by millions of options, spinning around like shining stars, until they find the one—that one in a million. Our activation plan featured innovative strategies, a prize-winning social media game, a branded truck, a grand launch event with high-profile figures, and compelling TV ads to establish Carvago’s presence.
Brand name: Carvago by Gjirafa
Advertiser / client: Carvago by Gjirafa
Product / service: Online car marketplace
Campaign name: Carvago Launch in Western Balkans
Agency network: INDEPENDENT AGENCY
Agency: TOML LTD, Pristina
Additional company: n/a
Production company: TOML LTD.
Web address: https://carvago.com
Executive creative director: Virtyt Pula
Art director: Elza Hasani
Copywriter: Virtyt Pula
Designer: Nart Cena
Account director (agency): Mimoza Malići
Strategic planner / strategist: Dominik Deda, Virtyt Pula
Film production: Degjenerata
Director: Dina Morina
Director of photography: Petrit Ukëhajdaraj
Music: Samer Agolli
Screenwriter: Virtyt Pula, Elza Duka
Post production: Liridon Metushi
Post production producer: Dina Morina
Additional company: Gjirafa Marketing Support Team: Shqipron Sezallari, Nida Shufta, Rinor Shpejti, Gjeni Surroi, Natyra Kadriu, Dardan Kastrati, Arita Thaqi, Dorina Osmani.
