The Unwearable Ring

Creative idea

In the Czech Republic, over 100 legal differences deny same-sex couples equal rights—a massive, often invisible barrier. Many public and political leaders mistakenly believe that registered partnerships offer the same rights as marriage, but the reality is different. To make this barrier tangible for politicians, we created The Unwearable Ring. A first wedding ring that contains a limiting, hurtful, and invisible barrier inside of it symbolizing the barriers same-sex couples face daily. We sent The Unwearable Ring to key decision-makers, influencers, and journalists, creating a buzz and pushing for legal change by making the issue impossible to ignore.

Brand name: Prague Pride, Jsme Fér
Advertiser / client: Prague Pride, Jsme Fér
Product / service: Equal rights for same-sex couples
Campaign name: The Unwearable Ring
Agency network: LEO BURNETT
Agency: Leo Burnett Prague, MSL Prague
Additional company: Publicis Groupe Czech Republic
Web address: https://nenasaditelnyprsten.cz/unwearable-ring
Agency chief executive officer: Jorg Carlo Nicolò Riommi - Chief Creative Officer, Publicis Groupe, Central and Eastern Europe
Chief creative officer: Kosta Schneider
Creative director: Nikola Foktova
Art director: Martin Kraus, Jiri Riess
Copywriter: Tomas Svoboda
Account director (agency): Tomas Hergeth
Managing director: Jaroslav Malina
Pr director: Radek Vitek, Ondrej Sveda, Adela Vasickova
Digital creative: Ondrej Stefak, Marek Klimes
Additional company: Agency Business Director: Nastia Ladina Head of DTP: Tomas Stejskal Influencer Marketing: Kristyna Svobodova