NEAREST BOMB SHELTER

Creative idea

Since World War II, bomb shelters have largely become relics. However, in Ukraine, they’ve become essential again due to ongoing russian missile attacks. To remind the world of peace’s fragility, we created a map of bomb shelters in Venice and launched our campaign during the 60th Venice Biennale. Ironically, and completely unplanned, the nearest bomb shelter was right next to the Ukrainian pavilion. Our goal was to highlight that art and peace can only persist if the international community stays united in supporting Ukraine against the russian invasion.

Brand name: Ukrainian Pavilion at the 60th International Art Exhibition La Biennale di Venezia
Advertiser / client: Ukrainian Pavilion at the 60th International Art Exhibition La Biennale di Venezia
Product / service: Art exhibition
Campaign name: NEAREST BOMB SHELTER
Agency network: INDEPENDENT AGENCY
Agency: Bickerstaff.756, Kyiv
Web address: https://bombsheltersvenice.org/
Agency chief executive officer: Veronika Selega
Creative director: Illia Anufriienko
Copywriter: Kateryna Barbalat
Designer: Dmytro Kifuliak, Katalina Maievska
Strategic planner / strategist: Masha Kochurenko
Additional company: Creative group head: Dmytro Liutyi Senior project manager: Hanna Oryshchenko PR manager: Vika Ivanishina Content makers: Anna Tsiurko, Andrew Bez