T.R.A.I. by Storia.ro

Creative idea

Storia.ro launched the 1st real-estate index designed to help people instantly evaluate their possible future neighborhoods. We named it T.R.A.I. (LIVING in English) inspired by the DATA used to calculate the aggregated index from 4 key attributes (trafc, surroundings, air quality, real-estate). Being a digital platform and launching a digital tool translated into a 100% digital campaign, destined to generate hype and adoption of the index, getting specialists and the general population to test its utility. The entire campaign was a big invitation and was signed with “Welcome to the new standard of living – T.R.A.I. by Storia.ro”.

Brand name: Storia.ro
Advertiser / client: OLX Group Romania
Product / service: Real Estate Index
Campaign name: Welcome to the new standard of living - T.R.A.I. by Storia.ro
Agency network: PUBLICIS
Agency: Publicis Romania, Digitas Romania
Media agency: Starcom
Digital agency: Digitas Romania
Web address: https://trai.storia.ro
Agency chief executive officer: Alexandru Badila
Executive creative director: Titus Dumitrescu
Creative director: Miruna Dumitrescu
Art director: Ciprian Frunzeanu, Natalia Mocanu
Copywriter: Miruna Dumitrescu, Andreea Crivat, Vanesa Panait
Account director (agency): Corina Tudor, Ilinca Sandor, Roxana Bularca, Alexandra Hatmanu
Media director: Anca Saltan
Strategic planner / strategist: Raluca Kovacs
Senior planner: Stefan Georgescu
Additional company: Alexandra Trofin, CoManaging Director Digitas Calin Buzea, CoManaging Director Digitas Diana Agafitei, Data Analyst Digitas Cristian Stan, Data Visualization & Business Intellicence Manager Digitas Alexandra Nedelcu, Sr. Communication Manager MSL The Practice