Seizmic notification

Creative idea

Could seismic vibrations be not only fatal, but also save lives? In February 2023, destructive earthquake struck Turkey and Syria. Forty thousand people died. Every news media on Earth made it a headline, which helped them to increase their viewership. But one medium returned the help. SME Daily, most respected Slovak newspaper teamed with Magna, largest Slovak humanitarian organization, to change big seismic vibrations that kill to small ones that help. SME used their app and sent all users a notification with appeal to help. In one minute, thousands of people felt the life-saving phone vibration when receiving the notification.

Brand name: SME (Daily)
Advertiser / client: SME (Daily)
Product / service: Assistance to the victims of the earthquakes in Turkey and Syria
Campaign name: Seizmic notification
Agency network: OGILVY
Agency: Istropolitana Ogilvy, Bratislava
Creative director: Peter Darovec, Jakub Svetlík, Roman Hríbik
Art director: Lukáš Jurák
Copywriter: Roman Hríbik, Hugo Paulíny
Account director (agency): Martin Toman
Additional company: Tomáš Markusek (Group Account Manager) Petra Lukáčová (Group Account Manager) Lucia Hermanová (Account Executive) Michal Porubovič (Social Media Manager) Marek Suchitra (Social Media Manager)