NFT PIZZA SWAP

Creative idea

Domino’s Pizza, who found itself on the outs with a younger audience interested in other culinary options, asked a very specific community – the young techy people invested in crypto and NFT’s that were disappointed about the turnout – to do something simple. Turn their sadness into something entertaining and comforting - exchange their failed NFTs for Pizza. “NFT Pizza Swap” positioned pizza as the definite bet in a world full of inconsistent trends.

Brand name: Domino's
Advertiser / client: Domino's
Product / service: Fast Food
Campaign name: NFT PIZZA SWAP
Agency network: MCCANN WORLDGROUP
Agency: McCann Worldgroup Romania
Digital agency: MRM Romania
Additional company: McCann Tel Aviv
Production company: Studio Set
Web address: https://www.reheatyournft-dominos.com/en/
Agency chief executive officer: Catalin Dobre, Ionela Buta
Chief creative officer: Catalin Dobre, Sigal Abudy
Executive creative director: Ioana Zamfir
Creative director: Asa Keren, Yonatan Title
Art director: Shiran Damari, Mihai Constantinescu, Ana Sandu
Copywriter: Kobi Lavie, Paula Ionescu
Account director (agency): Sapir Zagury-Geva
Client account director: Oneg Akiki
Director: Adrian Aghenitei
Post production: Simona Macarie
Additional company: Avishag Moshe - Strategic Planning (McCann Tel Aviv) Alexandru Platon - AV Producer (McCann Worldgroup Romania) Alex Zamfir - UX Designer Alex Budin - Head of Technology (MRM Romania)