SYNTAX BRAND SAFETY SOLUTION INTRO

Creative idea

We’ve come up with the idea which resulted Syntax in 2019 when we recognized that lots of money is wasted during brand safety enabled campaigns because of blocked ads. Moreover these systems are not 100% safe, since they block mostly on a keyword basis. We had an idea that if we’d combine our adserver with a social listening service, then we’d be able to filter and target content contextually, with the help of contextual intelligence. So we partnered up with Neticle, whose pioneering natural language processing technology detects the presence of tone and intent modifying factors, and we developed Syntax.

Brand name: SYNTAX
Advertiser / client: DOT Creative
Product / service: SYNTAX BRAND SAFETY SOLUTION
Campaign name: SYNTAX BRAND SAFETY SOLUTION INTRO
Agency network: INDEPENDENT AGENCY
Agency: DOT CREATIVE, BUDAPEST
Additional company: Product owners: Zoltán Papp, Ambro Stoics Managing director: Attila Kassitzky Content director: Márton Surowiak Design director: Dániel Buzás Client service director: Annamária Braun Account director: Bálint Baranyi Account manager: Vivien Eperjes