MOL: The Pledge

Creative idea

Transformed support of Team Hungary into tangible commitments, fostering a nationwide sense of unity.

Brand name: MOL Magyarország
Advertiser / client: MOL Magyarország
Product / service: Energy
Campaign name: MOL: The Pledge
Agency network: Wavemaker
Agency: Wavemaker Hungary, Budapest
Media agency: Wavemaker Hungary
Production company: 235 Productions
Web address: http://www.mol.hu/fogadalom
Creative director: Gábor Bagladi
Art director: Hargitta Csík, Peter Tomasek
Copywriter: Márton Vizy, Kristóf Kovács
Designer: Miklós Petrovics
Account director (agency): Lakoczky Nóra
Strategic planner / strategist: Zoltan Havasi
Pr director: Hollósy Eszter
Photographer: Norbert Domokos
Film production: 235 Productions
Director: Balázs Budavári
Director of photography: Gábor Garai
Additional company: Agency side: Senior Account Manager - Ténia Velezdi Senior Account Manager - Réka Zanathy Account Manager - Zsófia Fabó Social Media Specialist - Ádám Karácsony